Mobility is not only a prerequisite for economic growth, innovation and trade, but also for the personal well-being of people. It opens opportunities both for individual transport and for the community as a whole and is a global phenomenon with a local dimension. One mobility solution does not exist. In rural areas, for example, completely different mobility requirements can be identified compared to urban agglomerations. If we draw the line a little wider and look at mobility in an international comparison, it becomes clear that economic, cultural and geographical differences have a significant influence on our understanding of mobility.
Most of us are familiar with it: The stress factor of commuting to work. Many people currently do without this trouble due to flexible home office solutions but un-der normal circumstances this is often the time-consuming and nerve-wracking part of the working day. Over 45 percent of employees commute to work every day.
People are more often online and more connected than ever – many companies take advantage of this situation. In this context, the usage of data as a basis for decision-making is also increasing and there is a growing consideration for the individual concerns of each and every person: The focus on the consumer is growing steadily and thus becoming an important part when it comes to product design. Inevitabily, mobility service providers have to (and should want to) keep up with this trend.
Stephan Rammler is Professor of Transportation Design & Social Sciences at the University of Fine Arts in Braunschweig and since October 2018 Scientific Director of the IZT – Institute for Future Studies and Technology Assessment. He, is also the founder of the Institute for Transportation Design (ITD) with mobility and futurology as its focal points. He received the 2016 ZEIT Prize “Courage for Sustainability” for his work on environmentally friendly transportation, in the category Knowledge.
We spoke with Professor Rammler about researching the future, the concept of mobility in general, and current events and their significance for a possible new understanding of mobility.
Michael Wurm is Director of Mobility Analytics & Consulting at ioki and brings 15 years of expertise in traffic planning & traffic modeling and his enthusiasm for data driven analysis to the table. He, is convinced that new mobility offers can only be successful with the right analytical derivation. Michael has been with ioki almost from the beginning. Growing up in the countryside, he has always been concerned with the question of how a life can function without a car – especially in rural areas. He, can therefore identify very well with ioki’s vision.
Today, he talks to us about the importance of new mobility solutions for existing systems, important issues in integrating new services and the power of data.
Beyond the horizon: mobility is more than just moving from A to B. It is the product of the infrastructure surrounding it, which limits or enables it.
Not only in Germany is the mobility of the future a central topic which is constantly gaining knowledge and alternative solutions. Looking over to our neighbours such as Sweden or the Netherlands shows that new mobility concepts are developing and establishing themselves in different ways in Europe.
Time for New Mobility: What would the best measures be worth without concrete implementation? Not much, exactly! And that’s why a mobility analysis is not only about evaluating the current situation and developing a catalogue of measures, but also and above all, in a very practical way, about planning the new mobility offers in line with the existing system.
In times of Corona, many companies and especially small shops, restaurants, cafés etc. are currently experiencing a massive drop in sales. But in order for us to still be proud of a colourful neighbourhood with a wide range of offers even after Corona, the principle of “Support your locals” applies now more than ever!
From theory to practice: Last week we already looked at the added value that a first stocktaking of the current offer can provide in the form of an analysis of the public transport system. In the following, we combine these findings with concrete solutions.
We are always on the run: After work to our favorite place in the city, in the middle of the week to a business appointment once across the republic, on the weekend a short trip to a European metropolis and in the Easter holidays family vacation in the mountains…
Preparation is half the battle: This also applies when planning new mobility offers. To ensure that they build optimally on existing solutions, it is advisable before any system changeover to first take an initial stock in the form of an analysis of the public transport system.