Don’t worry, in this article we will not refresh the basics of business studies again. Rather, we would like to examine the extent to which the theory, which may already be somewhat dusty but is still valid and authoritative, can be combined with our daily practice, the transformation of public transport.
Mobility is often still a resource-intensive undertaking – in every respect: Too many cars on the road cause a high level of environmental pollution, loosely set timetables mean an immense loss of time and excessively large containers and empty runs – especially in rural areas and at off-peak times – take their financial toll.
Not only in Germany is the mobility of the future a central topic which is constantly gaining knowledge and alternative solutions. Looking over to our neighbours such as Sweden or the Netherlands shows that new mobility concepts are developing and establishing themselves in different ways in Europe.
In times of Corona, many companies and especially small shops, restaurants, cafés etc. are currently experiencing a massive drop in sales. But in order for us to still be proud of a colourful neighbourhood with a wide range of offers even after Corona, the principle of «Support your locals» applies now more than ever!
We are always on the run: After work to our favorite place in the city, in the middle of the week to a business appointment once across the republic, on the weekend a short trip to a European metropolis and in the Easter holidays family vacation in the mountains…
Green, environmentally neutral and connected – these are the demands on the city of tomorrow. At the same time, people’s quality of life is to be improved and the ecological footprint reduced. Experts from all over the world are thinking about the so-called Smart Cities. In all scenarios, one thing remains clear: everyone wants to remain mobile.
What began in 1977 in Friedrichshafen is today generally known as on-demand transport: In a large-scale experiment, the people of Friedrichshafen were the first in Europe to look for a solution to adapt the existing public transport system to meet demand – thus heralding the birth of the Rufbus.
In times of Corona, we all try to keep our social contacts to a minimum in order to contain further spread as much as possible. For us at ioki, this means that the health of everyone is our top priority, which is why we have made our weekly home office routine a daily routine.
Starting with the question «Solutions of urban mobility as a blueprint for rural areas?» we dedicated our third ioki Mobility Network Business Club yesterday evening in a relaxed living room atmosphere and together with our guests of the to the topic of rural mobility.
Owning a private car has long since ceased to be the norm in cities. With good public transport connections, new forms of mobility such as e-scooters or ride hailing services such as Uber and Co., you can get from A to B flexibly, comfortably and quickly even without a car.
The idea of establishing free public transport is currently on everyone’s lips. But is this THE solution? Luxembourg, our neighbouring country and hardly bigger than Saarland, is leading the way and with its 600,000 inhabitants it is the first country in the world to introduce free local public transport. What do people hope to gain from the experiment?
The hours of motorised individual transport seem to be numbered – at least in the metropolises of this world! The recently published study «Mobility Futures» by the Kantar market research institute shows that by 2030 the proportion of car drivers in cities will fall from current 51% to 46%.
Good news for all those involved in the mobility cosmos: Since July 1, 2022, it has been one for all: one platform for the exchange of all relevant mobility data. This is made possible by the Mobilithek. This new central, uniform and user-friendly access point of the Federal Ministry for Digital and Transport replaces the previous platforms «Mobility Data Marketplace» and «mCLOUD».