Fleet management follows social and economic trends: New forms of work, digitization and the shift in values towards a greater understanding of sustainability are having an impact on the design of company-organized mobility. But what does this constant change in mobility structures mean for companies and where are the opportunities?
Vienna’s public transport system is among the best in the world. The network is dense and the frequency is tight. It is so well developed that you don’t even need to know the timetable. A total of 2.61 million people are transported from A to B by public transport here every day. The popularity can also be seen in the modal split, because: The public transport users have overtaken the car drivers. Around 38 percent of the distances are covered by public transport, while «only» 27 percent are covered by car. But what makes vienna different from other cities?
Jakob Muus is the founder and CEO of Tracks, a Berlin-based tech company with the goal of making road freight transport more efficient and sustainable through modern technologies. The platform developed by Tracks provides its users with analyses and recommendations for action, with which they can reduce the fuel consumption and CO2 emissions of their fleet. This not only improves the environmental balance but also the competitiveness of participating companies.
An ever increasing urbanization of our society is clearly visible. Young people in particular are increasingly moving their centre of life from rural regions to the cities. In addition, there are many commuters who do not want to live directly in the urban jungle, but who find well-paid jobs mainly in the cities. This congestion in the cities and the associated additional traffic flows have consequences – especially for our increasingly grey planet. But what challenges must urban public transport face in times of the mobility change? And what role will it itself play in this?
Whether in the city or in rural areas, everyone agrees on one thing: to protect our planet, we all need to become greener again. Not only in the household many people are making an effort to consume wisely and are once again considering whether they should use plastic bags or eat meat every day. There is also a rethink on mobility issues. Especially for Generation Z, travelling by plane is no longer «state of the art». Last year, the DB recorded 150.7 million customer trips which also shows that many people care about their green footprint.
Almost 16 million people live in rural regions throughout Germany. For them it is often a difficult task to get from A to B by public transport. After all, rural regions are at the back of the queue when it comes to expanding public transport. But why is the accessibility of these regions so poor and public transport hardly an alternative? How can it be guaranteed that people living in rural areas can also be mobile in a climate-friendly and cost-effective way?
Tijen Onaran is the founder of the company Global Digital Women. Here, she is committed to the networking and visibility of women in the digital industry. In addition, Tijen advises companies on diversity issues, publishes articles in well-known media outlets such as Manager Magazine and moderates various events on topics of current interest to her.