« New Mobility » is often referred to as « smart mobility » and is a collective term for many innovations relating to technology and mobility. These new mobility services combine digitalisation with traditional mobility and use the advantages of the internet. New mobility services include bike sharing, demand-responsive transport, ride hailing and smart parking.

Europe’s population is ageing. in 2019, more than a fifth (20.3 per cent) of the EU-27 population was at least 65 years old. And the trend is still rising. Demographic change is a challenge for public transport, but it can also be an opportunity for growth with a customised mobility offer for senior citizens. After all, if older people no longer drive, they are increasingly dependent on public transport in order to continue to actively participate in social life.