What’s green? The Deutsche Bahn

What’s green? The Deutsche Bahn

Whether in the city or in rural areas, everyone agrees on one thing: to protect our planet, we all need to become greener again. Not only in the household many people are making an effort to consume wisely and are once again considering whether they should use plastic bags or eat meat every day. There is also a rethink on mobility issues. Especially for Generation Z, travelling by plane is no longer «state of the art». Last year, the DB recorded 150.7 million customer trips which also shows that many people care about their green footprint.

Modern mobility in rural areas

Modern mobility in rural areas

Almost 16 million people live in rural regions throughout Germany. For them it is often a difficult task to get from A to B by public transport. After all, rural regions are at the back of the queue when it comes to expanding public transport. But why is the accessibility of these regions so poor and public transport hardly an alternative? How can it be guaranteed that people living in rural areas can also be mobile in a climate-friendly and cost-effective way?

Perspectives from Tijen Onaran

Perspectives from Tijen Onaran

Tijen Onaran is the founder of the company Global Digital Women. Here, she is committed to the networking and visibility of women in the digital industry. In addition, Tijen advises companies on diversity issues, publishes articles in well-known media outlets such as Manager Magazine and moderates various events on topics of current interest to her.

Mobility between effectiveness and efficiency

Mobility between effectiveness and efficiency

Don’t worry, in this article we will not refresh the basics of business studies again. Rather, we would like to examine the extent to which the theory, which may already be somewhat dusty but is still valid and authoritative, can be combined with our daily practice, the transformation of public transport.

With digital solutions towards profitable public transport

With digital solutions towards profitable public transport

Mobility is often still a resource-intensive undertaking – in every respect: Too many cars on the road cause a high level of environmental pollution, loosely set timetables mean an immense loss of time and excessively large containers and empty runs – especially in rural areas and at off-peak times – take their financial toll.

Corona crisis: A gamechanger during climate change?

Corona crisis: A gamechanger during climate change?

Better air, blue skies and significantly fewer vehicles on the roads: The Corona crisis has given our planet a little well-earned rest. This is because of the positive effects in terms of lower CO2 emissions during the pandemic. A recent study shows that the restrictions on public life have also reduced global emission numbers drastically.