Fleet management follows social and economic trends: New forms of work, digitization and the shift in values towards a greater understanding of sustainability are having an impact on the design of company-organized mobility. But what does this constant change in mobility structures mean for companies and where are the opportunities?
Vienna’s public transport system is among the best in the world. The network is dense and the frequency is tight. It is so well developed that you don’t even need to know the timetable. A total of 2.61 million people are transported from A to B by public transport here every day. The popularity can also be seen in the modal split, because: The public transport users have overtaken the car drivers. Around 38 percent of the distances are covered by public transport, while «only» 27 percent are covered by car. But what makes vienna different from other cities?
An ever increasing urbanization of our society is clearly visible. Young people in particular are increasingly moving their centre of life from rural regions to the cities. In addition, there are many commuters who do not want to live directly in the urban jungle, but who find well-paid jobs mainly in the cities. This congestion in the cities and the associated additional traffic flows have consequences – especially for our increasingly grey planet. But what challenges must urban public transport face in times of the mobility change? And what role will it itself play in this?
Whether in the city or in rural areas, everyone agrees on one thing: to protect our planet, we all need to become greener again. Not only in the household many people are making an effort to consume wisely and are once again considering whether they should use plastic bags or eat meat every day. There is also a rethink on mobility issues. Especially for Generation Z, travelling by plane is no longer «state of the art». Last year, the DB recorded 150.7 million customer trips which also shows that many people care about their green footprint.
Almost 16 million people live in rural regions throughout Germany. For them it is often a difficult task to get from A to B by public transport. After all, rural regions are at the back of the queue when it comes to expanding public transport. But why is the accessibility of these regions so poor and public transport hardly an alternative? How can it be guaranteed that people living in rural areas can also be mobile in a climate-friendly and cost-effective way?
Don’t worry, in this article we will not refresh the basics of business studies again. Rather, we would like to examine the extent to which the theory, which may already be somewhat dusty but is still valid and authoritative, can be combined with our daily practice, the transformation of public transport.
Mobility is often still a resource-intensive undertaking – in every respect: Too many cars on the road cause a high level of environmental pollution, loosely set timetables mean an immense loss of time and excessively large containers and empty runs – especially in rural areas and at off-peak times – take their financial toll.
Beyond the horizon: mobility is more than just moving from A to B. It is the product of the infrastructure surrounding it, which limits or enables it.
Time for New Mobility: What would the best measures be worth without concrete implementation? Not much, exactly! And that’s why a mobility analysis is not only about evaluating the current situation and developing a catalogue of measures, but also and above all, in a very practical way, about planning the new mobility offers in line with the existing system.
From theory to practice: Last week we already looked at the added value that a first stocktaking of the current offer can provide in the form of an analysis of the public transport system. In the following, we combine these findings with concrete solutions.
Preparation is half the battle: This also applies when planning new mobility offers. To ensure that they build optimally on existing solutions, it is advisable before any system changeover to first take an initial stock in the form of an analysis of the public transport system.
Whether socio-demographic or geographical data, information from travel diaries from household surveys or flows of people from mobile phone data – mobility-related data and information are available in large quantities in times of digitisation, but are still too rarely used to develop user-centred services and offers.
Alexander started his journey in the DB Group at DB Regio Bus. As a product owner of the «Wohin du Willst» app, he already dealt with the question of how classic public transport solutions can be digitalized. Since joining ioki, he has been helping to build the ioki platform for digital mobility and is constantly developing it. He has always wanted to improve mobility in rural areas, since he was always dependent on a car in the city where he grew up.