We are currently observing a greater change in the world of work than ever. While yesterday home office was an exception, today we work smoothly in virtual teams. At the same time, our approach to mobility is changing as well. In times of uncertainty, we need reliable and needs-based solutions that get us safely through (working) everyday life more than ever. This is a requirement that future-oriented employers have not only recently started to meet.
Mobility is not only a prerequisite for economic growth, innovation and trade, but also for the personal well-being of people. It opens opportunities both for individual transport and for the community as a whole and is a global phenomenon with a local dimension. One mobility solution does not exist. In rural areas, for example, completely different mobility requirements can be identified compared to urban agglomerations. If we draw the line a little wider and look at mobility in an international comparison, it becomes clear that economic, cultural and geographical differences have a significant influence on our understanding of mobility.
Most of us are familiar with it: The stress factor of commuting to work. Many people currently do without this trouble due to flexible home office solutions but un-der normal circumstances this is often the time-consuming and nerve-wracking part of the working day. Over 45 percent of employees commute to work every day.
People are more often online and more connected than ever – many companies take advantage of this situation. In this context, the usage of data as a basis for decision-making is also increasing and there is a growing consideration for the individual concerns of each and every person: The focus on the consumer is growing steadily and thus becoming an important part when it comes to product design. Inevitabily, mobility service providers have to (and should want to) keep up with this trend.
Not only in Germany is the mobility of the future a central topic which is constantly gaining knowledge and alternative solutions. Looking over to our neighbours such as Sweden or the Netherlands shows that new mobility concepts are developing and establishing themselves in different ways in Europe.
In times of Corona, many companies and especially small shops, restaurants, cafés etc. are currently experiencing a massive drop in sales. But in order for us to still be proud of a colourful neighbourhood with a wide range of offers even after Corona, the principle of “Support your locals” applies now more than ever!
We are always on the run: After work to our favorite place in the city, in the middle of the week to a business appointment once across the republic, on the weekend a short trip to a European metropolis and in the Easter holidays family vacation in the mountains…
Green, environmentally neutral and connected – these are the demands on the city of tomorrow. At the same time, people’s quality of life is to be improved and the ecological footprint reduced. Experts from all over the world are thinking about the so-called Smart Cities. In all scenarios, one thing remains clear: everyone wants to remain mobile.
What began in 1977 in Friedrichshafen is today generally known as on-demand transport: In a large-scale experiment, the people of Friedrichshafen were the first in Europe to look for a solution to adapt the existing public transport system to meet demand – thus heralding the birth of the Rufbus.
In times of Corona, we all try to keep our social contacts to a minimum in order to contain further spread as much as possible. For us at ioki, this means that the health of everyone is our top priority, which is why we have made our weekly home office routine a daily routine.
Starting with the question “Solutions of urban mobility as a blueprint for rural areas?” we dedicated our third ioki Mobility Network Business Club yesterday evening in a relaxed living room atmosphere and together with our guests of the to the topic of rural mobility.
Owning a private car has long since ceased to be the norm in cities. With good public transport connections, new forms of mobility such as e-scooters or ride hailing services such as Uber and Co., you can get from A to B flexibly, comfortably and quickly even without a car.
Newest article
Europe’s population is ageing. in 2019, more than a fifth (20.3 per cent) of the EU-27 population was at least 65 years old. And the trend is still rising. Demographic change is a challenge for public transport, but it can also be an opportunity for growth with a customised mobility offer for senior citizens. After all, if older people no longer drive, they are increasingly dependent on public transport in order to continue to actively participate in social life.
