Europe’s population is ageing. in 2019, more than a fifth (20.3 per cent) of the EU-27 population was at least 65 years old. And the trend is still rising. Demographic change is a challenge for public transport, but it can also be an opportunity for growth with a customised mobility offer for senior citizens. After all, if older people no longer drive, they are increasingly dependent on public transport in order to continue to actively participate in social life.

Few social issues are as relevant as diversity and the inclusion of everyone in everyday life. This topic is also firmly embedded in our corporate values and we are committed to a diverse and inclusive culture. In order to actively implement and live up to these values, we have set up an internal working group dedicated to the important topics of diversity and inclusion.

The Citytech UNextGen event in Milan has revolved around this question. The Head of Sales and Business Development at ioki, Laura Reupke, and our Sales and Business Development Manager Manuel Manzoni have attended the event and now look back to share some insights with us.

In this edition of the blog series “Mobility turn now!”, we are focusing on the largest of Germany’s eastern federal states relating to area: Brandenburg. In addition to the Spreewald cucumbers and unspoilt nature, Brandenburg has a lot to offer in terms of new mobility and Smart Cities.

At the beginning of September, two events revolved around this question: Zukunft Nahverkehr (engl. “Future of Public Transport”) by DB Regio AG in Berlin and the IAA Mobility in Munich. Our mobility experts from ioki were present at both events and look back on days full of inspiration.

This time we’re off to the far north, or more precisely to the Hanseatic City of Hamburg. The port metropolis on the Elbe is a pioneer in Germany for digital, climate-friendly and flexible mobility.

Holidays without mobility are only possible on staycations, because no matter whether it’s a day trip, an annual holiday or a long-term trip: Travelling means being mobile. In order to achieve the climate protection goals and to advance the traffic turnaround, tourist traffic should also be critically examined, because Germans like to travel a lot.

For a long time, the company car was considered the non-plus-ultra and was often the only mobility offer employees could expect from their employer. In 2023, more flexible mobility solutions such as digital demand-responsive company transport, job bikes and mobility budgets are gaining ground. Rising energy prices, stricter environmental and climate protection regulations as well as greater sustainability awareness among employees are also contributing to the need for companies to rethink their corporate mobility management.

In the previous edition of “Mobility Turn, now!” we looked at the measures taken by the state of Hesse to enable citizens to travel in a climate-friendly way by local transport. This time we are taking a closer look at Baden-Wuerttemberg.   

65 million tons less CO2 emissions till 2030 – this is the climate goal for the German transportation industry. More electric mobility, a modernized rail network and billions for the development of public transport are supposed to contribute to the effort of Germany becoming more climate friendly.

But which measures are being taken on a federal level to enable citizens to be sustainably mobile with less ecologically harmful traffic? What progress is being made in the efforts to expand public transport, to reactivate old train tracks and to install new bike lanes? We answer these and other questions in our new blog series “Mobility turn, now!”. We want to show pioneering mobility projects in each federal state as an example for a successful and sustainable mobility turn in Germany.