Do we still need our own car? What will our cityscape look like in 20 years? What needs do rural regions have? Which clever minds in the industry think mobility and how? And what do on-demand services and mobility analytics have to do with all this? Questions that we ask ourselves every day in our work and to which we – at least now and then – note our answers and thoughts. For you, for us, for exciting impulses, for more mobility and less traffic.
Jörg Starr has already passed through several stations in the automotive industry. He has already worked as a manager at Smart and Daimler. Today, the hydrogen mobility expert works for Audi. In addition, Jörg Starr is chairman of the Clean Energy Partnership (CEP). Technology, mineral oil and energy companies, gas producers and car manufacturers are working together to establish emission-free mobility with hydrogen and fuel cells across the board.
Mobility is a highly complex construct, consisting of a wide variety of puzzle pieces and dependent on diverse influencing variables. Since the beginning of professional planning of publicly oriented mobility services, public transport authorities and transport companies have been confronted with a multitude of questions and possible answers.
Looking at our society from a above perspective without any prior knowledge, it seems as if the idea of a planet with endless resources has strongly manifested itself in the minds of people. A prime example of this way of thinking is the current use of motorised individual transport. If I want to drive, I have a seat in my car, fill up the tank, fasten my seat belt, press the accelerator and drive off. This way of thinking is dangerous. Motorised individual transport requires that resources are consumed – for a car that weighs 1.5 tonnes on average, that means about 70 tonnes of material only in production. In addition, the car pollutes the environment with every use and takes up too much space, especially in large cities.
Prof. Peter Eckart studied product design at the Bergische Universität GHS Wuppertal and later at the Hochschule für bildende Künste Hamburg. In 2000, he founded the design studio unit-design, Frankfurt, Bern, together with Bernd Hilpert, with whom he also works for the Deutsche Bahn. Since 2000 Peter Eckart has been Professor of Integrative Design at the HfG Offenbach and since 2011 Vice President of the University. His central research field is mobility design. Since 2018, he has been leading the interdisciplinary LOEWE research project with Prof. Dr. Kai Vöckler in the fields of urban and transport planning, social science mobility research, multimedia technologies and the design entitled project-mo.de, which focuses on the role of design in changing mobility behaviour.
Fleet management follows social and economic trends: New forms of work, digitization and the shift in values towards a greater understanding of sustainability are having an impact on the design of company-organized mobility. But what does this constant change in mobility structures mean for companies and where are the opportunities?
Vienna’s public transport system is among the best in the world. The network is dense and the frequency is tight. It is so well developed that you don’t even need to know the timetable. A total of 2.61 million people are transported from A to B by public transport here every day. The popularity can also be seen in the modal split, because: The public transport users have overtaken the car drivers. Around 38 percent of the distances are covered by public transport, while “only” 27 percent are covered by car. But what makes vienna different from other cities?
Jakob Muus is the founder and CEO of Tracks, a Berlin-based tech company with the goal of making road freight transport more efficient and sustainable through modern technologies. The platform developed by Tracks provides its users with analyses and recommendations for action, with which they can reduce the fuel consumption and CO2 emissions of their fleet. This not only improves the environmental balance but also the competitiveness of participating companies.