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Data-driven transport planning: ioki and SonoBeacon collaborate for efficient local public transport
(Frankfurt/Wismar, January 28, 2025) Making public transport more attractive through data availability • Data-based transport planning for greater efficiency in public transport • Customer satisfaction despite cost pressure
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ioki, a pioneer in digital mobility, and SonoBeacon, a specialist in Motion Data Intelligence, are expanding their collaboration. Together, both companies aim to make local public transport more attractive and efficient. By combining SonoBeacon’s real-time occupancy data with ioki’s mobility analytics and simulations, a new level of optimised mobility insights emerges, enabling integrated transport solutions at unprecedented quality standards. 

Shared vision of data-driven transport planning
The shared vision is to provide public transport authorities and operators with comprehensive data insights for their service lines using cost-effective and adaptable sensor technology. This enables evidence-based transport planning and investment decisions. This also helps improve customer satisfaction and optimise mobility services sustainably, even under increasing cost pressure. 

“The collaboration between SonoBeacon and ioki combines technical product compatibility and innovative visions to jointly shape new paths of mobility. By working together, we can optimally complement our experiences and competencies to create even greater added value for public transport customers,” says Olaf Stepputat, Chief Executive Officer of SonoBeacon.

Data availability: Increasing efficiency and reducing operating costs
The analysis of route utilisation provides transport companies and authorities with valuable insights to effectively manage their public transport services. This enables them to identify bottlenecks, optimise routes, adjust schedules precisely to demand, and detect sections where delays frequently occur. The analysis of first and last mile connections enables the development of integrated mobility services. This data-driven approach helps operators improve efficiency, reduce operating costs, and boost passenger satisfaction. 

“The cooperation with SonoBeacon brings us another step closer to our goal of providing data-based and therefore attractive public transport service. The data insights from our on-demand services already help us improve efficiency of scheduled services,” explains Benjamin Pfeifer, Chief Commercial Officer of ioki.

About ioki
ioki is the leading European technology company for digital mobility and a pioneer in autonomous driving in public transport. Since the company was founded in 2018, companies, cities and municipalities in 11 countries have relied on the expertise of ioki. With more than 150 flexible on-demand services and over 7 million passengers, ioki is the market leader for on-demand mobility in the DACH region. With its software-as-a-service and consulting services, ioki enables digitally supported solutions for a sustainable mobility transition. www.ioki.com

About SonoBeacon
SonoBeacon is a leading technology company specialising in the digital analysis of people flows. Motion data intelligence provides customers with valuable insights to optimise business processes and make informed investment decisions. Representative and privacy-compliant analyses, such as public transport transfers or retail and event movements and conversion rates, provide unique added value. SonoBeacon helps companies and public institutions to operate infrastructures efficiently and in an environmentally friendly manner, while at the same time increasing customer satisfaction. www.sonobeacon.com

Contact

Do you need more information about ioki and our smart mobility solutions? We have exactly what you need, so just get in touch with us. Your contact:

Xenia Rowley

Tel. ​+49 (0)152 321 071 44
news@ioki.com