Mobility Analytics: Planning new mobility offers

/ Reading: 2 min.

14. Apr 2020

/ Germany

Time for New Mobility: What would the best measures be worth without concrete implementation? Not much, exactly! And that's why a mobility analysis is not only about evaluating the current situation and developing a catalogue of measures, but also and above all, in a very practical way, about planning the new mobility offers in line with the existing system.

After all, new forms of mobility such as e-scooters, on-demand services or car sharing can only develop their full potential in conjunction with public transport. In order to consequently establish a perfectly coordinated and interlocking mobility mix, we first identify the optimal operating area for the system changeover or the new offer, analyse the new solutions within the horizon of the existing ones and also think of important details such as the ideal planning of virtual stops.

Factors that are included in the planning of the new mobility offer include questions such as

What are the effects of an on-demand system?
Where is the optimal operating area for an on-demand system?
What does an on-demand system cost?
What are the right locations for sharing offers?
In which areas do new mobility solutions make sense?
How do new mobility solutions interact with existing ones?
How good is an on-demand system compared to a timetable and line-based offer?
What are the ideal locations for virtual stops to minimize walking distances and optimize traffic flow?
How will the service level change when additional vehicles are added or removed from service?
How will demand change depending on the day of the week and time of day?

The goal of any planning is always an individually tailored mobility product, such as the one we developed for the Krefeld public utility company. After a comprehensive simulation of the traffic behaviour of the population, we found that the existing public transport system met the demand during the day, but that there was a need for optimisation during the night time windows. In order to meet this need, the nightly on-demand shuttle service “Mein SWCar” has been operating in the city of Krefeld since August 2019.

Digital Mobility on the Move – Insights from the Smart Country Convention 2025

ioki Stories

Imagine a city where citizens purchase their bus ticket directly through a service app, book an on-demand shuttle, and effortlessly switch between various modes of transport – without needing additional apps or complex logins. This vision was presented by our colleague Maximilian Rütten and Linus Frank from our partner Vesputi at the Smart Country Convention (SCCON) 2025.

What is the difference between dial-a-ride services and public transport taxis?

5. Feb.

Flexible mobility solutions, such as demand-responsive transport (DRT), are becoming increasingly important – particularly in areas where traditional scheduled bus services are not financially viable. Two terms often used in the context of DRT are “dial-a-ride” and “public transport taxi”. But what exactly distinguishes these services?

Perspectives from the model region Saarland

30. Oct.

How can public transport be made fit for the future? In the model region of Saarland, innovative mobility solutions are being tested for this very purpose. With their data-driven analysis, the Mobility Analytics and Consulting team from ioki has provided crucial input to drive forward sustainable and practical concepts. Still have questions about the model region? We do too. That’s why we have asked them here: