This whitepaper uses the practical example of a digita-lized on-call bus to show the extent to which the poles of existing and new forms of mobility can be efficiently brought into contact with each other in order to achieve a customer-centric product. The whitepaper analyses the key figures of both the con-ventional system and the new on-demand system, shows the concrete parameters for a digitization process and looks again at the importance of digital disposition ma-nagement. The focus is always on the close cooperation between established and new influencing factors, which together successfully compensate for the challenges of mobility in rural areas.