/ Reading: 3 min.

24. Sep 2019
/ Deutschland
What is… Employability?
In today’s working environment, employers increasingly face the challenge of recruiting and retaining good employees. And one of the keywords in this context is employability.

According to Prof. Jutta Rump from the Institute for Employment and Employability in Ludwigshafen, the term employability refers to three levels: Employability is based on the employee’s technical expertise and skills (1); the term takes into account health factors and general well-being (2) as well as the aspect of motivation (3).

Employability measures of companies can thus be of different types and refer either to all three levels or to a specific one. Common to all is the overriding goal of establishing a long-term relationship between employee and employer through employee development that is profitable for both sides.

But what can successful employee development look like in concrete terms and, above all, what does it all have to do with mobility?

In addition to classic employee retention measures such as further training offers and financial incentives, companies that offer their employees real added value through creative and holistic concepts are particularly convincing these days. A possible starting point could be a topic with which every employee is confronted every day – for example the daily commute to work. Because very few people are lucky enough to live within walking distance of their employer. In cities and conurbations, this means overcrowded streets and traffic jams, in rural areas considerable waiting times due to poor public transport connections and a great burden on the environment: Because, after all, the private car, with its comfortable flexibility, is still the means of choice when it comes to getting to work.

Sustainable and demand-oriented mobility concepts can bring real added value in this context. The employee benefits in several ways: He is relieved of the daily traffic jam and delay stress, does something for his ecological footprint and may even save expensive fixed car costs due to alternatives. Employee benefits such as job tickets, e-bikes, mobility budgets and, last but not least, innovative on-demand mobility offers show that this approach is not absurd overall, but is already being thought of by many companies.

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What is … a Mobility Hub?

What is … a Mobility Hub?

Mobility Hubs, also known as Mobility stations, are publicly accessible locations where various modes of transport and sharing services converge. These can be S-Bahn (suburban train) and subway stations in an urban context, or even a bus stop in the countryside where rental bikes are available or important bus routes intersect. At these stations, people can easily switch from one mode of transport to another. Mobility hubs promote efficient and sustainable mobility by offering various mobility services, otherwise known as Mobility-as-a-Service (MaaS). The concept can be expanded from a simple bus stop to large Mobility Hubs, for example, with a combination of on-demand transport, car sharing stations, or e-scooters.

What is … demand-responsive transport (DRT)?

What is … demand-responsive transport (DRT)?

Demand-responsive Transport (DRT) refers to a technology-based and shared mobility service. Instead of following predefined routes, timetables and fixed stops, on-demand services follow no timetable, also make virtual stops and operate on different routes. The vehicles operate on demand and when needed. Booking is usually done via app but can also be done via phone call and/or in the web browser. DRT combines the reliability of conventional public transport with the flexible availability of private cars.