Changes often fail because of a fundamental question: Where do I start? The turnaround in mobility is also currently facing precisely this challenge. The question “When does which solution make sense where?” marks inevitably the beginning of every change process, but unfortunately it is also a direct deterrent due to its complexity.
“To receive more by sharing than to give” – Not only with this motto the current campaign “Das ist grün” of Deutsche Bahn hits the nerve of the time. But what does this slogan actually mean? How can a general added value be created through individual renunciation? And is all this really a real deprivation or is it not the exact opposite?
The last quarter of the year has begun and we are already approaching the end of 2019 in large steps. Time for us to take a look into the future. How will mobility change in the near future? What trends will we experience? And what measures can we derive from this today?
Every car driver knows: Driving a car in a busy city is definitely not the best idea. Traffic is increasing more and more – traffic jams, environmental pollution and parking problems are the result. Even though the trend shifts away from the car as a status symbol and towards a green lifestyle and a footprint that is as ecological as possible, the car is still the most popular means of transport among Germans.
How to mobilise employees – this question was the core issue of our first ioki Mobility Network Business Club.
In today’s working environment, employers increasingly face the challenge of recruiting and retaining good employees. And one of the keywords in this context is employability.
More powerful technology, more innovative solutions, more digital helpers: We are on the right track towards the working environment of the future. Despite all this progress, however, there are still issues and challenges that still bother us. Because once you put your smartphone aside and lift your eyes off your laptop for a second, you have to realize: Unfortunately, we still can’t beam ourselves.
Besides ridehailing and ridesharing, there is another term that is often used for demand-responsive transport (DRT): Ridepooling.
Holidays without mobility are only possible on staycations, because no matter whether it’s a day trip, an annual holiday or a long-term trip: Travelling means being mobile. In order to achieve the climate protection goals and to advance the traffic turnaround, tourist traffic should also be critically examined, because Germans like to travel a lot.