ioki | Website Systembild | Logo negativ

/ Reading: 2 min.

4. Dec 2019
/ Germany
What is… Accessibility?
The internet has created a digital space of almost unlimited possibilities. Needless to say that this space and all its output should be accessible to everyone, right?
With smartphones at the latest, this digital space suddenly became portable, mobile, so to speak. The smartphone, with all its visual appeal and touch screen, is primarily aimed at people with unrestricted vision.

Conversely, however, this also means that apps, websites and the like have to be prepared accordingly in order to make all the digital helpers equally accessible to everyone and to guarantee accessibility in the digital world as well.

The individual barriers that have to be overcome in this context can be of diverse nature – for example, visual, auditory, physiological and cognitive. Visual barriers can be compensated, for example, by high-contrast designs, good legibility by a sufficiently large font size, and even by so-called screen readers. Subtitles in videos or, for example, chat functions as a call alternative, on the other hand, counteract auditory limitations. In addition, closed captions can convey non-verbal but acoustic information, such as a door slam, to the viewer. Finally, physiological barriers refer to a limitation, especially in fine motor skills, which plays a not insignificant role in the operation of smartphones. Larger click buttons and the avoidance of links that are too sensitive to movement can already provide an important remedy here. Cognitive barriers can, for example, be expressed in limited speech and reading ability and compensated by measures such as simplified speech.

In summary, digital accessibility means the barrier-free accessibility of media in general. This is the only way to ensure that digitisation represents an equal opportunity for all people. For us in concrete terms, this means that we work daily to ensure that our app, which anyone can use to book smart on-demand mobility anytime and anywhere, is accessible to everyone and functions optimally.

Latest article

What will the future of the mobility ecosystem look like? IAA 2025, Zeit Konferenz Neue Mobilität, Zukunft Nahverkehr

What will the future of the mobility ecosystem look like? IAA 2025, Zeit Konferenz Neue Mobilität, Zukunft Nahverkehr

Last week, Munich was the hub of the mobility world, hosting several mobility events such as IAA Mobility, the Zeit Conference “New Mobility” and Zukunft Nahverkehr as an open space on Königsplatz – the Bavarian capital became the scene of intensive discussions about the mobility of tomorrow. We were right in the thick of things, gaining an understanding of what is driving mobility

Related articles

What is a Mobility Simulation?

What is a Mobility Simulation?

Mobility simulations are digital tools that show how people move around a city or region. In Germany, with its population of over 80 million people, traffic is so complex that we can never capture it completely. Mobility simulations help us build a comprehensive picture despite this challenge.

What is a railway station of the future?

What is a railway station of the future?

Railway stations of the future (known in German as ‘Zukunftsbahnhöfe’) are modern mobility hubs that go far beyond the classic function of a train station. Deutsche Bahn is developing stations across Germany into these innovative mobility hubs as part of its ‘Zukunftsbahnhof’ programme, focused on three key characteristics: customer-oriented for greater attractiveness, high-performing to accommodate more travellers, and sustainable in construction and operation. As part of this targeted modernisation programme, selected stations are being developed into attractive transport hubs according to uniform standards.