Beyond the horizon: mobility is more than just moving from A to B. It is the product of the infrastructure surrounding it, which limits or enables it.
Time for New Mobility: What would the best measures be worth without concrete implementation? Not much, exactly! And that’s why a mobility analysis is not only about evaluating the current situation and developing a catalogue of measures, but also and above all, in a very practical way, about planning the new mobility offers in line with the existing system.
From theory to practice: Last week we already looked at the added value that a first stocktaking of the current offer can provide in the form of an analysis of the public transport system. In the following, we combine these findings with concrete solutions.
Preparation is half the battle: This also applies when planning new mobility offers. To ensure that they build optimally on existing solutions, it is advisable before any system changeover to first take an initial stock in the form of an analysis of the public transport system.
Whether socio-demographic or geographical data, information from travel diaries from household surveys or flows of people from mobile phone data – mobility-related data and information are available in large quantities in times of digitisation, but are still too rarely used to develop user-centred services and offers.
Changes often fail because of a fundamental question: Where do I start? The turnaround in mobility is also currently facing precisely this challenge. The question “When does which solution make sense where?” marks inevitably the beginning of every change process, but unfortunately it is also a direct deterrent due to its complexity.
Mobility is not only a prerequisite for economic growth, innovation and trade, but also for the personal well-being of people. It opens opportunities both for individual transport and for the community as a whole and is a global phenomenon with a local dimension. One mobility solution does not exist. In rural areas, for example, completely different mobility requirements can be identified compared to urban agglomerations. If we draw the line a little wider and look at mobility in an international comparison, it becomes clear that economic, cultural and geographical differences have a significant influence on our understanding of mobility.