Whether socio-demographic or geographical data, information from travel diaries from household surveys or flows of people from mobile phone data – mobility-related data and information are available in large quantities in times of digitisation, but are still too rarely used to develop user-centred services and offers.
In times of Corona, we all try to keep our social contacts to a minimum in order to contain further spread as much as possible. For us at ioki, this means that the health of everyone is our top priority, which is why we have made our weekly home office routine a daily routine.
Starting with the question “Solutions of urban mobility as a blueprint for rural areas?” we dedicated our third ioki Mobility Network Business Club yesterday evening in a relaxed living room atmosphere and together with our guests of the to the topic of rural mobility.
Owning a private car has long since ceased to be the norm in cities. With good public transport connections, new forms of mobility such as e-scooters or ride hailing services such as Uber and Co., you can get from A to B flexibly, comfortably and quickly even without a car.
The idea of establishing free public transport is currently on everyone’s lips. But is this THE solution? Luxembourg, our neighbouring country and hardly bigger than Saarland, is leading the way and with its 600,000 inhabitants it is the first country in the world to introduce free local public transport. What do people hope to gain from the experiment?
The hours of motorised individual transport seem to be numbered – at least in the metropolises of this world! The recently published study “Mobility Futures” by the Kantar market research institute shows that by 2030 the proportion of car drivers in cities will fall from current 51% to 46%.
Around 16 million people (as of November 2018) live in rural regions throughout Germany and it is still not easy for them to get from A to B. Without an own car, they often do not get far. This is because bus and train connections and the associated timetables are often not designed as needed and are not flexible.
Anyone who thought of the year 2020 20 years ago probably had in mind, autonomous cars that would be romping all around on the streets. Today’s reality, however, teaches us otherwise and proves that the situation is much better: Although we are continuously on the right track, there is still no question of autonomous vehicles dominating the road traffic.
The abbreviation AST in German means “Anruf-Sammel-Taxi”, in English “call-collective-taxi” and ALT means “Anruf-Linien-Taxi” – call-line-taxi. Both are demand-oriented special forms of public transport in urban, local or even regional traffic. With a small number of passengers, a large bus in regular service is uneconomical. That’s why there are the AST and ALT services – they are only in operation there is need and demand – “on-demand” in a manner of speaking.
In times of Netflix, Spotify and Co. almost everything is shared instead of owned. It’s not surprising that this trend is not only changing our consumer behaviour but can also influence our mobility habits. Current developments show that, despite the possibility of accompanied driving from the age of 17, young people get their driving license later: In 2012, 4.6 million car driving licences were still being issued, compared with over ten percent fewer in 2017.
We are starting this year as we finished the last one: with a special focus on sustainability.
And this can best be achieved together. So at the beginning of the year and as a reminder for all of us, we have put together a few proven tips for more sustainability.
The internet has created a digital space of almost unlimited possibilities. Needless to say that this space and all its output should be accessible to everyone, right?
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Since the beginning of 2023, PostBus Ltd* has been offering its employees in Berne demand responsive employee transport. It’s about time for ioki insights to take a look at how sustainable and sensible mobility for employees can look in Switzerland. Fabian Heil, Head of Market Launch at PostBus, was available to talk to us.
